Under the macroeconomic background, with the domestic structural transformation and policy orientation, the economy has gradually stabilized from a decline, and the hotel market will usher in a recovery and rebound. Looking at the overall market development in 2020, the future of the hotel industry will have trends such as multi-channel market models, digital transformation, and contactless services. The epidemic will have a huge impact on the global hotel industry while also bringing hoteliers of continuous innovation. Breaking through traditional thinking, questions like how to promote hotels to create more competitive products, how to provide more user-friendly services, and how to use digitalization to reduce costs and increase efficiency will continue to lead the hotel industry in 2021.

The “12th China Hotel and Resort Development Summit” will be held in Shanghai on July 14th, 2021. During the event, hotel and resort groups, hotel investors and real estate developers, and various excellent solution providers will gather in Shanghai to discuss the development trend of China’s hotel and resort industry under the background of the new economy, and exchange digital strategies implementation and application in the hotel industry, share innovative design idea of future hotels and resorts, so as to find the best business partners.